.Manly Bands is a direct-to-consumer homeowner of males's rings. The firm introduced in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't find a suited wedding band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our experts went over the provider's starting, unique band components, and also more. Ever since, Manly Bands has actually obtained its maker. The creation of rings coming from, point out, Jack Daniel's bourbon gun barrels or even Fender guitar cords generates engaging video recording, states Ruggiero, excellent for storytelling on social media and also somewhere else.The whole entire audio of our chat is inserted below. The records is modified for span and also quality.Eric Bandholz: Provide our team a review of what you do.John Ruggiero: My wife, Michelle, as well as I began an on the web ring business knowned as Manly Bands in 2016 to resolve an issue of wedding event bands for males. Our experts were just gotten married to. I have sizable fingers and also could not locate a band that I suched as that was not overpriced. My options were ordering coming from a catalog or even having one thing custom-built.I found yourself acquiring coming from a website. The band got there in a standard mailer, without any box or customer care. It was a terrible adventure by today's ecommerce standards.Our experts obtained married, transferred to Florida, and needed a project. We informed our own selves, "Our team are actually each business owners. Why don't our experts generate our personal organization?" Our team went over the kinds of complications our experts 'd seen and also exactly how to handle all of them. My ring expertise showed up, and we chose to make an effort to fix it for other guys.Our objective when our experts began was actually to pay lease. Our company assumed making a pair thousand bucks a month from this would certainly be actually superb. We considered it a way of living organization, certainly not high-growth. It was just Michelle and me in our garage making rings as well as sending all of them out to clients. Our team had hit on something. Our information reverberated with leads.Michelle and I make a great crew. I come up with ideas, and she's the implementer. A considerable amount of our results goes to her creative thoughts. She titles the rings and creates personas. She connects the bands to customers. Describing a band solely as "eight-millimeter black" didn't suffice.Our experts developed bands from one-of-a-kind components, such as Jack Daniel's barrels or even special metallics. Business took off. Since then, our experts've expanded substantially. Our team currently have more than 55 individuals in the Manly Bands family members. Regarding half of those are ring professionals who operate in our recently obtained manufacturing store in Utah.Bandholz: When did you get a producer?Ruggiero: Concerning a year and also a fifty percent ago. Our company had been their customer for a long times, so we knew them properly. The majority of their service was actually wholesale, which failed to enthusiasm our team-- mosting likely to mom-and-pop jewelry experts. They maintained their wholesale clients and also brand. Our experts acquired several of their assets and also delivered over workers.Causing a manufacturing team has been among the best factors we've done. It is actually been actually extraordinary to go out certainly there as well as enjoy them make rings out of Fender guitar cords or even steel from an M1 Abrams tank.Bandholz: Exactly how performs internal production impact advertising?Ruggiero: It's been large. Taking a cam to the opposite side of the office as well as recording the staff making use of lathes to cut the metal poles or whiskey barrels in to rings creates extraordinary video recording. Our company possess our cam staff on the market continuously. Our experts utilize that video footage on our social networking sites and also in our ads and newsletters. We try to advertise that since the majority of business in the guys's band space do not manufacture. They drop ship or even order from international and after that transport it out. But our team want it to last a lifetime and also be one thing individuals may take honor in.Our company've had a bunch of success along with our army ancestry compilation, where our experts resource one-of-a-kind army materials. We have the M1 Garand rifle supply, the timber component, from War of the nations I. Viewing our team placed that in the turret and also reduced an item out for a ring is actually fascinating.Our marketing for those rings talks about the background, the soldiers, where the item was used, and also factors like that. My wife and I studied filmmaking in college. Our company utilize our skills to teach and also tell a story. For example, I recently got an email coming from a customer that shared that his grandpa used to steer M1 containers. The customer gifted among those rings to his grandpa, and they had pretty a mental substitution. It's nice to help consumers get in touch with their past times and develop one thing significant.Bandholz: Where can individuals purchase a band from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, too. I perform Twitter and also LinkedIn.